Returning to Lahore from 23–26 October 2026, LFW2 brings together leading designers, high-street and manufacturing brands, emerging talent and a more digitally connected Fashion Week experience
[Lahore, October 20, 2026] – LAAM Fashion Week (LFW) has unveiled the designer and brand line-up for its second edition, taking place in Lahore from 23–26 October 2026, alongside its key programming, partners and creative team for the four-day fashion platform.
Co-created by LAAM and Design651, LAAM Fashion Week was launched as Pakistan’s first runway-to-e-tail fashion platform, bringing together the breadth of the country’s fashion ecosystem while connecting physical runway showcases with digital discovery, access and commerce.
Season 2 builds on the scale of the LAAM ecosystem, with 5 million+ app downloads, 25 million+ active users and the trust of 6 million+ shoppers worldwide. Bringing together 4,000+ active brands and designers and 250,000+ active products, LAAM has delivered to 1,200+ cities worldwide, with a social media reach of 600 million+.
This year, LFW expands its platform further, with 43 shows, bringing together over 50 established fashion labels, independent designers, contemporary and high-street labels, manufacturing and retail-ready brands, and emerging talent within one Fashion Week ecosystem.
Speaking about Season 2, Arif Iqbal, Co-Founder & CEO, LAAM, said, “LAAM’s mission is to showcase the best of Pakistani fashion to the world. Our platform does that by letting people anywhere shop Pakistani fashion. LAAM Fashion Week carries that mission onto the runway by spotlighting the creativity and innovation of the country’s top talent. That’s why we’re building LFW into an institution, and Season 2 and our LFW Presents shows are part of that commitment. With every show livestreamed globally, the world can see just how exceptional our talent is.”
Amir Iqbal, Co-Founder & COO, LAAM, said, “For us, the runway is only one part of the journey. What matters just as much is what happens after the show: how brands connect with customers, how collections translate into commercial opportunities and how designers gain access to wider markets. Season 2 strengthens that runway-to-e-tail model while bringing an even broader cross-section of Pakistan’s fashion ecosystem onto one platform.”
Saad Ali, Founder & CEO, Design651, said, “The strength of LAAM Fashion Week lies in the breadth of the industry it brings together. From established designers and high-street brands to manufacturing-led businesses and emerging talent, Season 2 reflects a much fuller picture of Pakistani fashion today. A major part of our work this season has also been behind the scenes: working with brands on their collections, presentation and creative direction so they are ready for the runway. Our focus is not simply on putting on shows, but on continuing to raise the standard of how Pakistani fashion is developed, presented and experienced.”
LFW PRESENTS: STARRY NIGHT
Season 2 will open with LFW Presents: Starry Night, bringing together 21+ designers, each presenting one look inspired by the night sky at its most alluring.
THE LFW HOT LIST
Presented this season in partnership with the Pakistan Institute of Fashion and Design (PIFD), The LFW Hot List bridges academia and industry, bringing emerging talent onto the LAAM Fashion Week runway while giving young designers first-hand exposure to Fashion Week production and professional opportunities across the wider fashion ecosystem.
Ten capsule collections have been selected for Season 2: Sarah Kamran – The Insect of Madonna, Komal Asif – Mechanica, Hadeeqa Khalid – Dragons, Mahnoor Ijaz – Mol: The Daughter’s Worth, Raonaq Rabnawaz Maken – Amused to Death, Namra Fatima – Nocturnal Bloom, Muhammad Badar – Rustem e Punjab, Momina Kashif – Aks Dar Aks, Alishbah Javed – Autism Inside Her Spectrum, Zainab Fatima – The Anatomy of Discomfort.
LFW RETAIL RUNWAY
The LFW Retail Runway builds on the Ramp Readiness Programme introduced during the inaugural edition of LAAM Fashion Week, extending LFW’s work with manufacturing-led and retail-ready fashion businesses.
Ahead of Season 2, LFW has worked closely with participating brands to curate collections specifically for the runway, supporting them in translating established manufacturing and retail capabilities into stronger consumer-facing fashion identities. The initiative forms part of LFW’s broader ambition to connect Pakistan’s manufacturing strength with design, storytelling and market access while helping businesses develop more distinctive and scalable fashion brands.
The Season 2 LFW Retail Runway line-up, listed alphabetically, includes ABAAN ZOHAN, Agha Jaan, Allure by Izna Hamza, ALLYS, HARIS N TEHZEEB, Haseens, Khuda Baksh, Malhaar, Maria Osama Khan, MISL, RANG E HAYA and Truba.
LFW EDIT
LFW Edit brings together contemporary and high-street Pakistani fashion brands that have been building strong businesses and customer bases in Pakistan and internationally, with several making their first major Fashion Week runway showcase at Season 2.
LFW has worked with participating brands on the curation and presentation of their runway collections, helping translate established retail identities into a more elevated, editorial Fashion Week context. The segment reflects the growing creative ambition of Pakistan’s high-street fashion sector and creates space for successful retail businesses to present themselves as fashion brands with distinct creative voices.
The Season 2 LFW Edit line-up, listed alphabetically, includes Almirah, Aramis Haijaan, Beygum Bano, Collected XX, Dhundli Zameen, Dreams of Arthur, Edenrobe Ceremonial, Hathghar, KIBO, Project 1959, Sadhbarg and U&I – Umer Imrana.
LFW DESIGNER SHOWCASES
Season 2 will feature individual designer showcases spanning luxury, couture, bridal, occasionwear, menswear and contemporary fashion.
The participating designers and labels, listed alphabetically, include Ali Xeeshan, Deepak Perwani, Duno by Hassan & Yahsir Waheed, Emraan Rajput, Erum Khan, Fahad Hussayn, HSY, Jugnu Studios by Hussain Rehar, MIHHA, Mo by Mohsin Tawasuli, Mohtaram, Parishae Adnan, Rici Melion, Saira Rizwan, Sania Maskatiya and Souchaj by Mehak Junaid.
LFW BY INVITE ONLY
Season 2 will also continue LFW By Invite Only, LFW’s dedicated format for specially curated designer experiences, with Meeras by Nilofer Shahid presenting as part of the Season 2 programme.
PARTNERS & DIGITAL ACCESS
LAAM Fashion Week Season 2 is powered by Haseens and Skynet, long-term partners and proudly homegrown brands that share LFW’s commitment to strengthening Pakistan’s fashion ecosystem.
Season 2 will expand LFW’s digital-first approach, with the LAAM app bringing every show live to audiences in Pakistan and around the world. Viewers can tune in to experience the collections as they debut on the runway.
The shows will also stream live on the LAAM Fashion Week website, offering another way to watch throughout the four-day event.
ARY Digital Network joins as the Official Media Partner, while ARY Plus, the Official OTT Partner, will also livestream every show and collection from Season 2. SALT joins as the Food Partner. LFW will be presented in Association with Mercantile | Apple Authorized Distributor.
THE TEAM BEHIND LFW SEASON 2
LAAM Fashion Week is co-founded by LAAM and Design651, with HSY as Event Director, Nabila and N-Gents as Backstage Partners, Zero Makeup and Nabila Haircare as Beauty Partners, Maheen Kardar as Executive Director Designer Experience and Curation, Event Production by JBnJaws, Lotus as Strategic Communications Partner, and livestream and connectivity by AI Solutions.
LAAM Fashion Week Season 2 will take place in Lahore from 23–26 October 2026.
For more information
Website: laamfashionweek.com
Instagram: @laamfashionweek
